Axe Film Not Just A Pretty Hairstyle [spanish] by Ponce Buenos Aires

The Film titled Not Just A Pretty Hairstyle [spanish] was done by Ponce Buenos Aires advertising agency for Axe in Argentina. It was released in Mar 2016.

Axe: Not Just A Pretty Hairstyle [spanish]

Brand
Media
Released
March 2016
Posted
March 2016
Market
Industry
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Production Agency
Director

Awards:

LIA 2016
TV/Cinema/Online FilmCosmetics/Toiletries/PharmaceuticalsBronze Winner
Clio Awards 2016
FilmProduct/Service: Commercials (between thirty [30] seconds and sixty [60] seconds)Bronze
El Ojo Festival 2016
Idea Latina-Bronce
Cannes Lions 2016
FilmTV & Cinema Film: Cosmetics & ToiletriesBronze Lion
Epica Awards 2016
Health, Beauty, Cosmetics & ToiletriesHealth, Beauty, Cosmetics & ToiletriesSilver - Film
Kinsale Shark Advertising Festival 2016
Film CraftInternational Film Craft - TV/Online or Cinema - Best DirectionBronze
Film CraftInternational Film Craft - TV/Online or Cinema - Best Use of Licensed Music or Re-RecordedSilver
D&AD 2017
Film AdvertisingTv Commercials 41-60 secondsWood Pencil
The ADC Annual Awards 2017
AdvertisingTelevision / Film / Online Video Commercials / Television Commercial - SingleMerit

Credits & Description:

Brand: Axe
Media: TV
Category: Health, Beauty
Agency: Ponce
Geo: Argentina
Axe: Axe: Not just a pretty hairstyle
Advertising Agency: Ponce, Argentina
Executive Creative Director: Luigi Ghidotti, Hernan Ponce
Creative Director: Ignacion Perez de Muro, Eric Chaulet
Client Services Director: Luz Pasman
Group od Brand Director: Pilar Lopardo
Account Supervisor: Catalina Aguirre
Account Executive: Rodrigo Acuna
Planner: Mercedes Roldan
Head of TV: Roberto Carsillo
Director: Megaforce
Production Company: Primo-Iconoclast
Production Company: Iconoclast, Paris
Executive Producer: Gaby Carcova, Nathalie le Caer
PHhotography Director: Sebastian Wintero
Editor: Nicolas Larrouquere
Music: Salmon Osado
Description
Men with different hairstyles show that they are not only a pretty hairstyle. Making a fried egg without breaking the yolk, chopping an onion without shedding a tear, and folding perfectly a fitted sheet are some of these particular talents told in this reversion of James Blunt “You’re beautiful” song.