Media: TV
Category: Drinks, alcoholic
Client: Bacardi
Agency: BBDO New York
Production: MJZ
Country: United States of America
Director: Tim Kuntz
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Marcos Kotlhar
Executive Creative Director: Danilo Boer
Creative Director: Laila Mignoni
Creative Director: Taylor Marsh
Creative Director: Joao Unzer
Creative Director: Marcus Johnston
Creative Director: jim connolly
Producer: Suza Horvat
Executive Producer: Sofia Handler
Executive Producer: diane hill
Executive Producer: Eriks Krumins
DoP: hoyte van hoytema
Chief Marketing Officer: John Burke
Vice President, Brand Managing Director: Ned Duggan
Global Rums Director: Roberto Laverde
Chairman: David Lubars
Senior Project Manager: Noreen Masih
Head of Integrated Production: David Rolfe
Production Services Director: Jessica Nugent
Sr. Business Affairs Manager: Heather Weissman
Associate Business Affairs Manager: Reid Pierce
Music Producer: Julia Millison
Senior Account Director: Steven Panariello
Account Director: Josh Goodman
Account Manager: Meghan Wood
Account Executive: Rachel Passman
Group Planning Director: Chris Cummings
Communications Planning Director: Patrick Tomasiewicz
President: David Zander
Production Designer: Jahmin Assa
Choreographer: Rich Talauega
Choreographer: Tone Talauega
Editorial: Whitehouse Post
Editor: Russell Icke
Assistant Editor: Matt Hartman
Executive Producer: Caitlin Grady
Producer: Pamela Heller
Music Arrangement: John Kirby
Sound House: Sonic Union
Sound Mixer: Steven Rosen
Post VFX: Blacksmith VFX
Lead Artist, 2D Compositor: Daniel Morris
2D Compositor: Jacob Slutsky
3D Tracking: QL Beans
Filaments Visual Effects: Rotoscoping
Producer: Alexa Mauro
Executive Producer: Charlotte Arnold
Color: CO3
Colorist: Stefan Sonnenfeld
Published: May 2018
Synopsis:
BACARDI has become a brand synonymous with music and entertainment. Whether it's making music (InstantDJ) or helping fund it (Music Liberates Music), everything they do inspires people to do what moves them. In fact, it is what inspired the new brand tagline, "Do What Moves You." This summer is no different with BACARDI releasing dance-inspired creative reminiscent of a music video. The ad, created by BBDO, New York is uniquely told entirely from the waist down. It features an eclectic group of dancer friends meeting up for a rum-fuelled night in the Caribbean. Throughout the spot, each friend dances to create a different musical sound through the movement and expression of their hips, legs, and feet. As the group comes together, their sounds mix together, forming a track by DJ trio, Major Lazer, longtime BACARDI friends and collaborators.