Badass: The Badass Shampoo Bottle

Credits & Description:

Title: The Badass Shampoo Bottle
Agency: Fischer
Advertiser: Flora Produtos de Higiene e Limpeza
Country: Brasil
Creative Director: Wilson Mateos
Agency Producer: Gilberto Pires, Diogo Piccinino
Attendance: Robson Silveira
Sinopse: The beauty and hygiene segment in Brazil is historically driven for women. Even the few exceptions focus its efforts mainly on traditional advertising or different colors for the packaging. No wonder why men in general don't spend too much time thinking about these products. We perceive an opportunity in this scenario and wanted to deliver something that men could really feel like it was made for them. So we created the first shampoo packaging entirely based on one of the men's most iconic symbo
Designer: Tomoyuki Sato
Art Director: Thiago Lacorte, Renata Antunes, Thiago Bhering
Produtora: Guts and Films
Diretor: Guilherme Petry