Baidu.com: Face Drive

Credits & Description:

Brand Baidu
Agency F5 Shanghai
Synopsis:
Baidu has been developing its autonomous-driving system, Apollo. It hopes to mass produce partially autonomous cars running the Apollo system by 2019. Till date, Apollo has secured partnerships with over 90 companies, including Microsoft and German carmaker, Daimler. Baidu wanted to impress the participants with their human technology. However, technology is cold. So to make this technology memorable, a human touch was created for Apollo.