Brand: Allianz
Media: Online
Category: Financial services
Agency: WATConsult
Geo: India
Bajaj Allianz General Insurance: Maanta Nahi Anthem
To promote its communication of – ‘We listen to you’, the music video focuses on core issues faced by today’s youth where they are neglected, often misunderstood, and are misrepresented. The pun derived from a common expression among youth – “Yaar ye meri kyun maanta nahi? “, BAGIC & WATConsult imbibed and created the musical genius garnering over a million views. Endorsing the free thoughts online, the lyrics were sourced in the form of tweets and facebook posts reflecting real life incidents.
Advertising Agency: WATConsult, Mumbai, India
Creative Director: Sahil Siddiqui
Art Director / Copywriter / Photographer: The Viral Fever
Published: October 2014