How to make safety to the motorcyclists something as natural as turning their motorcycles on?Bajaj's LIFEKEY is a device that synchronizes itself with the motorcycle's engine switch. If the biker is not wearing the helmet, the vehicle just won’t start.The device have pressure and contact sensors, which detect if the biker is wearing the helmet. This development contemplates its use in BAJAJ PULSAR RS200, which is one of the safest motorcycles models in the market.
Title: Life key
Media: Experiential
Media: DM
Category: Cannes
Client: bajaj motorcycles
Agency: Archer Troy
Country: Mexico
Campaign file: Download campaign file
Creative Director: Arturo Diaz
Creative Director: Miguel Angel Arciniega
Creative Director: Miguel Suarez
Creative Director: Pedro Molina
Copywriter: Luis Rodríguez