Conceived and produced by M&C Saatchi London, The Could-Be-True Story of Ballantine's takes viewers on an unpredictable and humorous journey through a world of fictional products, including Ballantine's Finest Pickled Eggs (aged 10 years) and QR-code bottles, with a dose of dubstep thrown in for good measure, illustrating what could have happened had Ballantine's not stayed true to founder George Ballantine's vision. Aspects of the brand's true heritage are revealed along the way, with a second, complementary film The Stay True Story of Ballantine's also created for viewers to then recount the real history of Ballantine's
Category: Drinks, alcoholic
Brand: Ballantine's
Media: TV
Agency: M&C Saatchi London
Production: Indy8
Country: United Kingdom
Director: Edward Housden
Executive Creative Director: Simon Dicketts
Copywriter: Matt Roach
Art Director: David Lawrie
Producer: Mary Fostiropoulos
Producer: Emory Ruegg
Executive Producer: Rupert Reynolds-MacLean
DoP: Sam Goldie
MUSIC PRODUCTION: Alex Ball
AUDIO POST PRODUCTION: Factory
EDITOR: Ed Line
EDIT COMPANY: Final Cut
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: Finish
PRODUCTION MANAGER: Sophie Murphy
PRODUCTION DESIGNER: Polly Philip
PRODUCTION ASSISTANT: Boris Becker