Campaign: POOR PARENTS (FILM)
Client: Banco Santa Fe
Agency: Dhélet Y&R
General Creative Director: Martin Nino Goldberg
Creative Director: Federico Aubone
Creative Director: Benjamin Tornquist
Creative Director: Ivan Zimmermann
Art Director: Nicolas Montanaro
Copywriter: Lighuen Gorecki
Agency Editor: Micaela Vergez
Agency Producer: Marcelo Fontao
Productora: Oruga Cine
Director: Oruga Cine
Published: June 2017
Synopsis:
It's the new work from Dhélet Y&R for Banco Santa Fe – “Poor Parents”. The economic context in Argentina is not the best, so some parents are worried about the future and they start to think how they are going to survive once they retired, because their children won´t support them.