Bancolombia: Case study

Credits & Description:

Agency: SANCHO BBDO WORLDWIDE / GOOGLE
Client: BANCOLOMBIA
CD: HUGO CORREDOR / GIOVANNY MARTINEZ / SANCHO BBDO TOTAL WORK PARA BANCOLOMBIA / GOOGLE
Production Company: THE ZOO GOOGLE / MEDIA MONKS / FLARE
Director: SIMON BRAND

Synopsis:
Imagine an overpopulated world where water is worth more than gold, food is scarce and electrical energy is a luxury. This world, that could be the one that awaits us in a few years, is that of the inhabitants of a small island in the Caribbean today. Bancolombia -the most important bank in Colombia- and Google have come together to turn this island -that until today was only recognized for being the most densely populated of the world- into a school, that through the austere lifestyle of its inhabitants will teach us to take the best advantage of resources like water, energy and food, and to have a better experience at living within a community.

Original Synopsis:
santa Cruz del Islote, la isla más densamente poblada del mundo, nos enseña a todos, a través de una escuela interactiva, cómo utilizar el mínimo de recursos naturales y económicos patra sobrevivir lo que sería el futuro del planeta.