BBH London has created a created a campaign to promote Bang & Olufsenâs innovative new BeoVision Avant television, which aims to redefine the televisionâs place in the home with a new Ultra High Definition video performance and jaw-dropping sound quality TV that rotates and moves towards the viewer to provide the optimum viewing experience. Bang & Olufsen have been making inspiring and innovative products for 89 years. The new film, created by BBH London and shot by The Apiary at Pulse films, showcases the craft that is built into Bang & Olufsen's DNA. Every design has been a step forward, and every iteration has been leading up to the BeoVision Avant - 89 years of craft in one beautiful movement, choreographed to bring the magic of Bang & Olufsen into the home. The film shows the journey Bang & Olufsen has been on throughout those years, heroing the BeoVision Avant but also featuring iconic B&O products through the eras. The film opens on a living room in the 1960s, and proceeds to take the viewer on a journey through the decades whilst showcasing the features of the new BeoVision Avant.
Category: Telecommunications
Client: Bang & Olufsen’s
Agency: BBH London
Production: Pulse Films
Country: United Kingdom
Director: The Apiary
Creative Director: Hamish Pinnell
Creative: sarah watson
Creative: Laura Osborne
Creative: Stephanie Flynn
Creative: Olivia Shortland
Producer: Ryan Chong
Producer: Genevieve Simmers
Executive Producer: James Sorton
DoP: NICOLAS LOIR
BBH Team Manager: Hannah Madden
BBH Team Director: Rachel Gilmour
BBH Strategy Director: Tom Callard
Post Production: The Mill
Editor/Editing House: TenThree
Sound: Factory