Client: Bangchak
Advertising Agency: Dentsu One, Bangkok, Thailand
Production: Phenomena
Chief Creative Officer: Subun Khow
Creative Group Head: Pirapak Wipawawong
Art Director: Wasin Pothikasem
Art Director: Jiraporn Dechraksa
Chief Brand Management Director: Thipawan Yuthayanont
Brand Management Executive: Kattika Tanyong
Strategist: Saisoi Snidvongs Na Ayudhya
Strategist: Surapen Yosravikul
Strategist: Wadkian Paptiti
Head Of Production: Vorawit Prakornkaew
Director: Withit Kamsrakaew
Cinematographer/D.O.P: Phalanon Pholchawaporn
Production Producer: Thammawan Markvichit
Editor: Apichet Jaruteerachon
Country: Thailand
Published: November 2019
Synopsis:
Bangchak is a leader of innovation in sustainable energy that operates its business by concerning about the wellbeing of the community. We always believing in 'sustainable happiness'. Upon the company's 35th anniversary, Bangchak would like to share this mindset to the public to create 'Brand Love' among Thai consumer.
Instead of telling a story of Bangchak, we chose to present our business mindset through a comparative story of another type of business, "a local eatery'', an eating culture which sits closer to the heart of all Thais. Oftentimes, these local eateries have been featured in the social media because of the amazingly affordable price offered upholding the belief that customers' happiness is more important than profits. This mindset secures countless of regular customers who allow the business to last for generations. "Happy Eatery'' therefore best represents Bangchak's business mindset that generated buzz around societal positive impact on online & social networks with engagement over 26 million.