Artist: U2
Title: "Invisible" - Bank of America in support of (RED)
Ad Agency: Hill Holliday
EVP, Chief Creative Officer: Lance Jensen
EVP, Group Creative Director/Copywriter: Spencer Deadrick EVP, Group Creative Director/Art Director: David Gardiner Designers: Nate Naylor, Duda Bosnic
VP, Executive Producer: Brian Gonsar
Creative Agency: M.A.D. London
Production Company: Anonymous Content
Director: Mark Romanek
Sr. Executive Producer: Eric Stern EP/Production: SueEllen Clair
Producer: Aristides McGarry
Director of Photography: Philippe Le Sourd Concert Producer: Antony Randall Production Designer: Joaquin Grey
Lighting Concept: Marshmallow Laser Feast (MLF) at PRETTYBIRD
Marshmallow Laser Feast: Barney Steel, Memo Akten, Robin McNicholas Producer & Exec Producer: Juliette Larthe
Exec Producer: Derek Richmond
Head of Production: Margo Mars
Line Producer: Mark Logue
Production Co-ordinator: Ciara Mc Gowan Production Assistant: Lana Salfiti Production Assistant: Ben Larthe Software Developer: Marek Bereza Software Developer: Matt Pearson Animator: James Francis
Animator: James Medcraft
Animator: Ersin Han Ersin
Animator: Chris Thompson
Animator: Cai Mathews
Animator: Misha Shyukin
Content Editor: Mike Harrison
Pre-Vis Artist: Young Eun Kim
Media Server Consultant: John Montague Lighting Consultant: Jonny Milmer
MA programming WYSIWYG: Adam Power MA programmer: Patrick Dierson
Media server programmer: Loren Barton
POST-PRODUCTION:
Editor: Paul Martinez
Editing Company: Arcade Edit
Assistant Editors: Sean Lagrange, Andrew Leggett Managing Partner: Damian Stevens
Executive Producer: Nicole Visram Post Producer: Leslie Carthy
Online/VFX: Timber
Creative Directors: Jonah Hall, Kevin Lau
Sr Smoke & Flame Artists: Chris Homel, Dave Stern Nuke Compositor: Krista Benson
2D Artist: Dylan Holden
Assistant: Austin Hickman-Fain
Head of Producer: Michael Theurer
Producer: Shelby Wong
Colorist: Stefan Sonnenfeld at Company 3 Additional Mixing: John Bolen at Play
NOTES TO EDITORS:
In total 178 Sharpys were used to shine through the 360 degree semi-transparent LED screens to deliver the entirely immersive and mesmerising experience. “This is the biggest project MLF has worked on with the Clay Paky Sharpys,” states McNicholas. “It’s been a very exciting process. We’ve been doing a fair bit of R&D with the Sharpys for some time now and have developed a number of applications to control them. For this project we created a super-integrated custom sound-reactive application in OpenFrameworks. We called this the Punkalator and we used it to track the motion of the band and convert their movements into a flowing lighting effect that utilises the Sharpys’ best characteristics. The effect was to amplify the raw energy of the gig and translate it into 360o immersive experience.”
MLF also worked closely with Hippo extraordinaire Loren Barton, Anthony Randall of Chaos Visual Productions and the team from A-R-E.com.