People often put off switching to a better bank because they know it will require work on their part. To represent how little effort it takes to switch to Bank of Melbourne, we took to one of Melbourne's steepest streets with one of Australia's best long boarders.
Media: Web Film
Category: Finance & insurance
Client: Bank of Melbourne
Agency: Saatchi & Saatchi Melbourne
Production: Dougal
Country: Australia
Director: Bernard Winter
Strategy Director: Alex Speakman
Chief Creative Officer: Mike Spirkovski
Group Creative Director: Leon Wilson
Copywriter: sam harris
Assoc Creative Director: Tom Wenborn
Agency Producer: Jem Downing
Client Services Director: Rebecca Robertson
Operations Director: Emma Kinlon
Business Director: Joanne Hext
Executive Producer: Jo de Fina
Producer: Anne-Maree Shelton & Sophie Woods
Colour grade by Dan Stonehouse at Crayon
VFX by Paul Mitchell
Sound by Pip Atherstone-Reid at Windmill Audio
Jac Phillips, Head of Brand and Marketing, Bank of Melbourne
Tara Hennessy, Senior Marketing Manager, Consumer Segments