Turning unneeded cards into new customers. With Cardless Cash, you can get cash out of an ATM with your mobile. To demonstrate how this works, Saatchi & Saatchi Melbourne constructed a giant tower out of 10,000 unneeded bank cards. We then destroyed it, and people whose card landed within one of 9 target zones won money redeemable from an ATM via a Cardless Cash SMS code.
Media: Ambient
Category: Finance & insurance
Client: Bank of Melbourne
Agency: Saatchi & Saatchi Melbourne
Production: Finch
Country: Australia
Director: luke bouchier
Creative Director: Leon Wilson
Senior Art Director: Tom Wenborn
Senior Copywriter: sam harris
Agency Producer: Emma Kinlon