What many people don’t realise is that the word mortgage literally means ‘death pledge.’ ‘Mort’ meaning death and ‘gage’ meaning pledge. Financial commitment until you die. And for some reason, we all just accept that.
But BNZ don’t believe we should. Their mission is to help you be good with money. This series of spots, supported with outdoor and digital, enlightened New Zealand to true meaning of the word and directs viewers to goodbyemortgage.co.nz, an interactive tool which shows just how many years and thousands of dollars you can save by switching your death pledge for a BNZ home loan.
Media: TV
Category: Finance & insurance
Client: Bank of New Zealand
Agency: Colenso BBDO
Production: Assembly
Country: New Zealand
Project Manager: Anna Grindey
Creative Chairman: Nick Worthington
Art Director: Freddie Coltart
Copywriter: Matt Williams
Business Director: Brendon McLean
Business Director: Sarah Williams
Head of Broadcast: Jen Storey
Planner: David McCallen
Sound Design: The Coopers
Designer: Brent Courtney
Colenso BBDO
Head of Planning - Mylene Ong
Bank of New Zealand (Client)
Marketing Manager - Joanna Roberts
Head of Marketing Campaigns - Nicole Tucker
Animation - Assembly