|Caples Awards 2018|
|Digital B to C||-||Bronze|
PRODUCT Fraud Fighter Tool
TITLE Monkey Business
MEDIA Live Stunt, Online, Facebook
DATE OF CAMPAIGN April 2018
Online fraud costs people in the UK £10 billion a year. Smart scams such as phishing, pagejacking and identity theft prey on the unwary. And there are a lot of them: 50% of people use the top 25 passwords, 71% will give their data away for ‘tangible’ benefits.
To help combat this Barclaycard crea...