Advertiser: BARCLAYCARD
Agency: DARE
Category: Corporate Information
Advertising campaign: VOICE YOUR SUPPORT
Copywriter: Ben Steiner (Dare)
Creative Director: Laura Jordan-Bambach (Dare)
Art Director: Toby Burnett (Dare)
Brief Explanation
To make Barclaycard's sponsorship of the Mercury Music Prize mean something to music fans, we enabled them to submit a tweet of support for their favoured nominee. Each tweet was then voiced using computer software and cut into a piece of vinyl (along with all other tweets to that artist). The finished record was then presented back to the nominee.