Media: Experiential
Category: Other
Client: Rakshabandhan
Agency: WATConsult, Mumbai
Country: India
Director: Saptadeep Mondal
Art Director: Diksha Prabhakar
Executive Producer: Vindhya Malik
DoP: Deepak Arya
Concept and Scripting: Surbhi Arora, Kshitij Rishishwar
Line Producer: Gagan Judge
Asst. Director: Gayatri Sahai
Production Manager: Bernard Cantopher
Production Asst: Preksha Jain
Lead Cast: Vivaan Chawla, Mehak Malhotra, Dhruv Khurana, Ana Ilmi, Charu Shankar, Raghav Laul
Editors: Chetan Tyagi, Saptadeep Mondal, Bernard Cantopher
VO Artists: Damandeep Singh Sound Studio: Kshitij Studios
CS Team: VP - Operations - Faisal Haq
Regional Head - Chanda Sharma
Lead Account Manager - Keith Roy
Deputy Account Manager - Shreya Bhatnagar and Nisha Meena
Sr. Digital Media Executive - Darpan Mehla, Charvi Walia, Ankit Jain
Digital Media Executive- Abigail Darlong and Mohammed Mazen
Published: August 2018
Synopsis:
For the Indian festival, Rakshabandhan, WATConsult and BarkNBond showed some unique love to the pets and at the same time to mark the occasion of National Dog Day, they also launched a campaign, "LetsPawtect" to take a pledge to protect and shed our love to the ones on the street. WATizens tied Rakhis (threads or ornamental bracelets) to their pet dogs. The 'brother-sister' bond is, indeed, one of the most amazing bonds and so it is with pets and there also lies a strong belief that most people share a much deeper bond with their pets than their siblings.
#LetsPawtect