| Cannes Lions, 2014 | ||
|---|---|---|
| FILM CRAFT LIONS | Film Craft: Use of Music | Gold Lion Campaign |
Type of entry: Film Craft
Category: Use of Music
Advertiser: EITB
Product/Service: RADIO EUSKADI
Agency: DIMENSION San Sebastian, SPAIN
Client: EITB
Product: RADIO EUSKADI
Entrant: DIMENSION San Sebastian, SPAIN
2 of 2 Campaign
Type of Entry: Film Craft
Category: Use of Music
Entrant Company : DIMENSION San Sebastian, SPAIN
Advertising Agency : DIMENSION San Sebastian, SPAIN
Media Agency : EITB Bilbao, SPAIN
Production Company : DEBOLEX San Sebastian, SPAIN
Production Company 2 : IRUSOIN San Sebastian, SPAIN
Creative Director: Guillermo Viglione (DIMENSION)
Executive Creative Director: Guillermo Viglione (DIMENSION)
Art Director: Guillermo Vigliome (DIMENSION)
Agency Producer: Laura Aristeguieta (DIMENSION)
Music: Dani Venegas (PARTICULAR)
Communications Assistant: Iratxe Elso (DIMENSION)
Post Production: Irusoin (IRUSOIN)
Post Production: Debolex (DEBOLEX)
Brief Explanation:
EITB – BETTER WITH MUSIC
Radio Euskadi is a leading general-interest radio station in the Basque Country. Radio Euskadi focuses on current affairs, broadcasting not only news or debates but entertainment and music as well.
We’ve picked speeches by well-known people to describe its radio format: Barack Obama delivering a speech in Chicago, caustic José Mourinho in a postgame news conference after losing against FC Barcelona, Members of the European Parliament Godfrey Bloom and Nigel Farage talking tough before their fellow MEPs.
The speeches were creatively edited with music specially arranged for each speaker and context. This way, you perceive the news differently.
A global leader, a football coach and a controversial politician were included in a spot that describes in a simple and clear manner the importance of a radio station that goes beyond breaking news.
Without a doubt, the contents of EITB sound much better with music.
Creative Execution:
EITB gives news
EITB gives music
What we do is make music with their words, be the speaker of what happens in the world making music
EITB radio and presents tadio using 3 interventions of people well-known around the world giving them musicality