Basque Radio And Television (eitb): Embarazados

Credits & Description:

Agency: The Cyranos//mccann Barcelona, Spain
Client: Eitb - Sin Ir Más Lejos
Product: Eitb - Sin Ir Más Lejos
Entrant: The Cyranos//Mccann Barcelona, Spain
Title: Eitb - Embarazados
Product/Service: Eitb - Sin Ir Más Lejos
Idea Creation: The Cyranos//Mccann Barcelona, Spain
Media Placement: The Cyranos//Mccann Barcelona, Spain
Pr: The Cyranos//Mccann Barcelona, Spain
Production: The Cyranos//Mccann Barcelona, Spain
CREATIVE PRESIDENT: Leandro Raposo (THE CYRANOS // McCANN)
Executive Creative Director: Pablo Colonnese (The Cyranos // McCann)
Creative Director: David Fernandez (The Cyranos // McCann)
Creative Director: Joaquin Espagnol (The Cyranos // McCann)
Art Director: Eduard Cubel (The Cyranos // McCann)
Copy: Jaume Rufach (The Cyranos // McCann)
Art Director: Fernando Riveros (The Cyranos // McCann)
Copy: Matias Lopez (The Cyranos // McCann)
Copy Junior: Carlos García-Munté (The Cyranos // McCann)
Art Director junior: Xavi Teruel (The Cyranos // McCann)
Art Director junior: Fernando Diago (The Cyranos // McCann)
Production Manager: Alba Riart (The Cyranos // McCann)
Producer: Beatriz Muñoz Cañete (The Cyranos // McCann)
Head of Strategic Planning: Oriol Bombí (The Cyranos // McCann)
General Director: Mònica Martorell (The Cyranos // McCann)
Head of Account Services: Anna Gil (The Cyranos // McCann)
Head of Client Services: Fernanda Pierri (The Cyranos // McCann)
Brief Explanation
The objective of this campaign is to promote the current situation and SMIL information of the television series Eitb (Euskal Itarri Telebista). In an environment where the Spanish media is apparently controlled by political and economic pressure groups, this daily program is characterized by its rigor, honesty, and objectivity being one of the principal bets of the informative scheduling of the series facing the competition: the truth of it all.
The campaign consists of two pieces. Each one shows a dramatic situation of real life in which the protagonists arrange to give harsh news to a loved one (a pregnant teenager who is 16 years old, the death of the family dog).
All true, even though at times you don’t want to hear it.