Basque Radio And Television (eitb): Perro

Credits & Description:

Entrant: The Cyranos // Mccann
Campaign: Sin Ir Más Lejos – Eitb
Title: Eitb - Perro
Title: Perrito
Alternative Title: Putins Little Dog - Eitb
Product: Sin Ir Más Lejos - Eitb
Brand: Euskal Irrati Telebista - Sin Ir Más Lejos
Advertiser: Euskal Irrati Telebista - Sin Ir Más Lejos
Agency: The Cyranos // Mccann (Barcelona)
Creative President: Leandro Raposo
Executive Creative Director: Pablo Colonnese
Creative Director: David Fernandez
Creative Director: Joaquin Espagnol
Art Director: Eduard Cubel
Copy: Jaume Rufach
Art Director: Fernando Riveros
Copy: Matías López Navajas
Art Director junior: Fernando Diago
Art Director junior: Xavi Teruel
Copy junior: Carlos García-Munté
Production Manager: Alba Riart
Producer: Bea Cañete
Head of Strategic Planning: Oriol Bombí
General Director: Mònica Martorell
Head of Account Services: Anna Gil
Head of Clients Services: Fernanda Pierri
Production Company: Primo Madrid
Director: Sepia & Martin Kalima
Executive Producer: Ramon Corominas & Eva de Lera
Sound Production: Idea sonora
Brief Explanation
The objective of this campaign is to promote the current situation and SMIL information of the television series Eitb (Euskal Itarri Telebista). In an environment where the Spanish media is apparently controlled by political and economic pressure groups, this daily program is characterized by its rigor, honesty, and objectivity being one of the principal bets of the informative scheduling of the series facing the competition: the truth of it all.
The campaign consists of two pieces. Each one shows a dramatic situation of real life in which the protagonists arrange to give harsh news to a loved one (a pregnant teenager who is 16 years old, the death of the family dog).
All true, even though at times you don’t want to hear it.