Original Title: 바슈롬 레이셀 광고 30'' [모델 크리스탈]
Client: Bausch + Lomb contact lens
Agency: FCB SEOUL
ECD: Taejay Lee
Art Director: Eunhea Kim
Copywriter: Seonghyeong Lee
Creative Strategist: Wonhee Jeong
Business Director: Jerry Yoon
Account Manager: Henry Lim
Production Company: The Headliners
Executive Producer: Kimi Kim
Producer: Sungmin Kim
Director: Yeop
Post Production: Eliot
Audio: Dr. Hook
Synopsis:
We’ve just released our new work for Bausch + Lomb contact lens starring Korean idol ‘Krystal’ of f(x) group.
Krystal reveals her secret to turn people’s doubtful eyes into support in Bausch + Lomb’s new online film by FCB SEOUL.
In a Confucianist society like Korea, people tend to care more about how other people look at them rather than express who they really are. Same thing goes when choosing clothes, make ups, and coloured lenses. The traditional Confucianism values ask you to be modest, humble, and not to be different. Despite Korea is one of the fastest and constantly evolving cultures in the world, these values are still expected from women. Bausch + Lomb wants to change that and encourage Korean women to do more what they love, to challenge doubtful eyes of the others, and to walk their own way with confidence. Because being yourself is what makes you truly attractive.
VO Script in the film:
The desire to be good at what I liked became my confidence
Even doubtful looks turned into support
Find your own confidence
Because being yourself is what makes you truly attractive
Eyes That Captivate