Category: Finance
Media: Film
Brand: BBVA
Agency: Contents Area
Geo: Spain
Advertising Agency: Contents Area, Madrid, Spain
Creative Director: Luis González
Creative: Imanol Ramos
Director: Benny Vandendriessche
Sarah: Lauren Augarten
Josh: Dan Jablons
DoP: Christos Voudouris
Executive Producer: Jesus Becedas
Production Company: Garlic
Producers: Irene Nuñez, Alvaro Gorospe
Production Manager: Cristina Sancayo
Music: Lovemonk
Color Grading: El Colorado
Sound Mixing: Sonomedia
VFX: Free Your Mind
Published: March 2018
Synopsis:
BBVA today is probably more a digital company than a bank. It’s not just a question of technology. It has to do, above everything, with people, knowledge and values and culture.
In 2017 some 1,500 engineers, mathematicians, design specialists and data scientists joined BBVA. We are blending these people from the digital world with our bankers, creating a new generation of professionals. We are also working with a large number of start-ups, innovative companies increasingly integrated into the ecosystem we are creating to take advantage of talent and innovate in an open way. Work is done in a much more flexible and productive manner by project, using “agile” methodologies with multidiscipline groups that are very independent and able to come up with, design, develop and roll out a project in very little time.
BBVA is rapidly becoming a company that processes and manages data using the most advanced methodologies, converting this into knowledge. Knowledge that we give back to the customer in the form of better, simpler and more personalized experiences. We are launching in an increasingly more rapid fashion new applications and groundbreaking functions for the user. In large part, this is based on artificial intelligence to help customers take better financial decisions.