Using television and radio, we answered this challenge by using game clips that would showcase the high action of the CFL. Then at the crest of the drama, we cut off the play abruptly and introduced our message that this moment would be continued at a seat at Empire Stadium. The continued concept stretched across print as well where it was used to borrow on the Lions fan's nostalgia as we explained how the Lions' great tradition would be continued this year at Empire.
Advertising Agency: DDB Canada, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Jeff Galbraith
Art Directors: Daryl Gardiner, Brandon Thomas
Agency Producer: Sue Bell
Account Executives: Marty Yaskowich, Scott Ball
Film Television Production Company: Asymetric
Director: Chris Mably
Cameraman: Chris Mably
Line Producer: Jason van Bruggen
DOP: Chris Mably
Post Production: Relish, Notch
Editor: Chris Murphy
Colourist: Jason Zukowski
Audio Company: Wave Productions
Audio House Producer: Craig Zarazun
Audio House Engineer: Craig Warrian