SFL Enterprises
et for Life is a scratch and win lottery game where the grand-prize winner gets $1,000 a week for 25 years. TBWA\Vancouver's idea was that winning Set For Life is kind of like getting hired by a company that pays you $1,000 a week to do whatever you want. So we created a fictitious company, SFL Enterprises, and made a recruitment campaign highlighting the benefits of working at this revolutionary company.
Client: British Columbia Lottery Corporation
Agency: TBWA\Vancouver
Production Company: Green Dot Films
Director(s): GOLD
Creatives: JMB Post (Post production)
GGRP (Music + Sound Production)
Paul Little (Creative Director)
Jon Murray (Copywriter / Art Director)
Addie Gillespie (Copywriter / Art Director)
Don Macdonell (Editor)
Mike Hasinoff (Agency Producer)
Country: Canada