Client: Beaufort
Agency: McCann
Advertising Agency: McCann Abidjan, abidjan, Côte d'Ivoire
Creative Director: Jean Taochy
Art Director: Paul Shaddrack
Writer: Marie Christelle Yali
Prod: Ginger Pictures
Director: Manu Lapiere
Production: Ginger Pictures
Country: Ivory Coast
Published: June 2020
Synopsis:
A new icy feeling in the heart of Beaufort Lager's freshness, has been the core of the brand in recent times. For this film, Power, Character, Virility, Big thrills, Freshness, Seduction have been precisely dosed to transport you to the heart of this freshness.