Serviceplan, Hamburg has created this spot for Beck's who claim "You make it legendary." Following a successful pitch at the beginning of the year, it has been developed and realised by Serviceplan Campaign International in the House of Communication in Hamburg. The aim of the cross-media concept is the contemporary development of the brand image with a new interpretation of the overriding idea of "freedom". The compellingly emotive campaign is about the uniqueness of each moment, which can only become legendary through the actions of the individual. Beck's is promoted in this context as the ideal accompaniment which will make the experience perfect. The core statement of the campaign is underlined by the song "Legendary" by the US rock and blues band Welshly Arms. The heavily symbolic and also legendary Beck's ship, the Alexander von Humboldt, puts in a guest appearance without which the spot would not be complete. The ship is and has always been an important anchor in the brand's communication.
Additional: Erst mit dir wird's legendär
Client: Anheuser-Busch InBev
Media: TV/ Film
Category: Drinks, alcoholic
Agency: Serviceplan, Hamburg
Production: Markenfilm Berlin
Country: Germany
Director: Jack Driscoll
Creative Director: Markus Kremer
Creative Director: Thomas Heyen
Agency: Serviceplan Campaign International
Executive Creative Director: Markus Kremer
Executive Creative Director: Thomas Heyen
Managing Director Consulting: Florian Klietz
Management Supervisor: Lars Holling
Creative Director Art: Sebastien Stabenau
Senior CopyWriter: Sämi Sebastian Bouchareb
Senior Account Manager: Sabrina Schwartz
Managing Director Strategy: Alessandro Panella
Director: Jack Driscoll with Markenfilm Berlin
Photographer: Lars Borges
Post-Production: NHB
Music licensing: Spark Marketing Entertainment
Artist: Welshly Arms
Market research: Insights Agentur Q | Agentur für Forschung
Published: May 2017