Category: Public Health & Safety
Advertiser: THE AD COUNCIL/THE NATIONAL CAMPAIGN TO PREVENT TEEN AND UNPLANNED PREGNANCY
Product/Service: BEDSIDER.ORG
Agency: EURO RSCG NEW YORK
Production Company: EPOCH FILMS, New York, USA
Chief Creative Officer: Lee Garfinkel
Executive Creative Director: Al Kelly
Creative Director: Sean Carmody/Lisa Rettig-Falcone
Copywriter: Alicia Nigara
Art Director: Bekky Pollock
Account Supervisor: Kristin Alfieri
Producer: Emily Skinner
Director: Greg Bell
Account Manager: Group Account Director: Tamara Goodman
Planner: Julia Gates
EditingCompany: Euro Rscg
Account Manager: Group Account Director: Tamara Goodman
Planner: Julia Gates
Editing Company: Euro Rscg
English Description
Unplanned pregnancy isn't just a teen thing. 7 in 10 pregnancies amongst women 18-29 are unplanned. That's because the pill and condoms suck, and pulling out works just fine - until it doesn't! They think, “I'll never get pregnant.” So, they ignore typical PSA scare tactics, and have no interest in the other birth control methods out there. Our job was to drive these 'know it all' ladies to bedsider.org, the first online resource that makes finding the right method easy and cool. We decided to level with them, with a light-hearted, sex-positive message about options. What woman doesn't love options.