Category: Agency Self-Promo
Media: Film
Brand: BEE Environmental Communication
Agency: BEE Environmental Communication
Geo: Hungary
Advertising Agency: BEE Environmental Communication, Budapest, Hungary
Creative Director / Copywriter: Gyula Gábor Tóth
Illustrators: Natália Varga, Enikő Simonyi
Videographer: Dénes Fellegi
Music: Audioblocks
Published: March 2017
Description: The campaign approach is simple: making the invisible connection between the not-so-remote coal mine and a bathroom appliance that can be found in almost every single office, mall or cinema toilet. By making this connection, we show the chain of events necessary to operate a hand-dryer, concluding with the message that its purpose can be served with a less carbon-heavy alternative. Our campaign video is tailor-made for cinemas, where people from all walks of life gather. Just as you can’t escape the “turn of your mobile phone” public service announcement prior to a movie screening – we hope that through this medium we can reach more people.