| Creative Circle 2017 | ||
|---|---|---|
| Writing | Best Tv Script Writing | Silver |
| D&AD 2017 | ||
| Film Advertising Crafts | Casting for Film Advertising | Wood Pencil |
18 Feet & Rising, London has created these two short film designed to raise awareness of the risks of problem gambling, and encourage people to visit our website for confidential & free advice, and if necessary, get in touch with our helpline for free support and access to a range of treatment options.
Media: TV/ Film
Category: Public interest
Client: BeGambleAware
Client: Gambleaware
Agency: 18 Feet & Rising, London
Production: Park Pictures
Country: United Kingdom
Director: Tom Tagholm
Executive Creative Director: Anna Carpen
Creative Director: Will Thacker
Creative: Will Thacker
Creative: Louis Jopling
Producer: Nick Goldsmith
Producer: Sophie Hubble
Executive Producer: Stephen Brierley
DoP: Mauro Chiarello
Agency Producer: russell taylor
Assistant Producer: Lewis O’Brien
Business Director: Adrienne Little, Andrew Barnard
Senior Account Manager: Emma French
Strategist: Jack Carrington, Frances Docx
Co Producer: Freya Silk
Editor: Leo King at Stitch
Prod Designer: Simon Davis
Post Production: MPC
Colourist: George Kyriacou
VFX artist: Kamen Markov
Post Production Producer: Amy Richardson
Sound: Anthony Moore at Factory
Published: February 2017
Description
These films externalise the hidden voice of problem gambling, shining a light on the internal battle that some victims may suffer on a daily basis. Aggressive yet seductive and persuasive, the physical embodiment of the voice plays on his victims’ insecurities and vanities. The campaign shows that the voice can strike anyone, anywhere at any time, playing on individuals’ relationships with gambling.
Gambling addiction is known as the hidden addiction with victims often showing no outward symptoms. This, compounded with increased accessibility (online & apps) and a general lack of awareness as to where to go for help and advice, makes it one of Britain’s most dangerous social issues, especially amongst 15-24 YOs. The “Voices” campaign externalises the hidden voice of addiction, shining a light on the internal battle that victims suffer on a daily basis. Sinister yet charismatic, “the voice” plays on your insecurities and your vanities. It can strike anyone at any time, so it’s never too soon to BeGambleAware.