Agency: Leo Burnett
Client: Belfius
Belfius is the first bank in Belgium that allows people to open a bank account using their finger as a legal signing tool. To introduce this new feature to young adults, Belfius collaborated with the internationally renowned Belgian DJ Producer Lost Frequencies. Via an interactive version of his recently launched video, the viewer can make his or her own personalised version of the video by signing on-screen. The campaign was created by Leo Burnett Brussels.
Felix De Laet, aka Lost Frequencies, launched his new video “What is love” just a few weeks ago. Starring the video is a professional basketball player (David), who recently had a severe accident and will probably never play professional basketball again. That is the moment he starts to train heavily to get back on his feet and pursue his dreams to play basketball again.
Leo Burnett developed an interactive version of the music video in which the viewer can virtually collect money to pay for David’s recovery: by signing on-screen a virtual bank account is opened for David. Friends and family can start donating money, and the autograph additionally pops up in different places in the video, thus personalising it.