http://www.ilestpartitropvite.be
http://hijistesnelgegaan.be
Virtually no one feels it is dangerous to drive a few km/h faster than the maximum speed limit. However, even this "slight" speeding kills and injures hundreds of people every year. And we tend to ignore the many lives of people close to us that are devastated as well.
To slow down their loved ones before it is too late, people in this film set up an unusual wake-up call. They invited their speeding friend or family member to their own funeral. The emotional reality check was caught on (hidden) camera.
Media: Online
Advertised brand: IBSR /BIVV (Belgian Institute for Road Safety)
Advert title(s): What if you were invited to your own funeral?
Advertising Agency: 20something, Brussels, Belgium
Agency website: http://www.20something.be
Creative Director: Benoît Vancauwenberghe
Art Director: Jean-Pol Lejeune
Copywriter: Quentin Watelet, Birgit Fonteyn
Production: Zoom Production
Film makers: Olivier Auclair, Robert Van Donge
Additional credits: Céline Speeckaert, Thomas Horman, Jonathan Marchal, Pop-up talents
Published: April, 2014