Category: Alcoholic Drinks
Media: Film
Brand: Belhaven
Brand: Bottleneck
Agency: Decembrist
Geo: Russia
Advertising Agency: Decembrist, St.Petersburg, Russia
Creative Director / Art Director: Anton Mokhov
Director / DoP: Ivan Egorov
Editor / Colorist: Victor Isamukhamedov
Sound Design: Alexander Glazkov
Music: Billy's Band - Stay in Line
Published: August 2018
Synopsis:
Petersburg pub "Bottleneck", opened in May 2018 from the legendary The Hat Group and the Scottish stout "Belhaven" turned guests into football referees. A lot of sports bars are similar to each other, and The Hat Group together with the Scottish stout Belhaven and the agency "Decembrist" decided to give individuality through a simple, fun and soccer way of ordering beer. During important football matches in a good sports bar is noise and din. The sound from the speakers, the ringing of mugs, applause and shouting-for all these bartenders it is not easy to hear even the order. And so you do not want to break away from the game even for a second, because at that moment the most important thing can happen. To solve these problems, the agency "Decembrist" offered a true football idea. Instead of the usual branded beer stands, two-sided yellow and red were created, like those of football referees. The yellow side lifted up means "Repeat", and the red one means "Last order and account".
"Just imagine how convenient it is! The glass was empty, and on the screen a tense attack. It's enough to pick up the yellow card, and the bartender is already hurrying with a full glass! The match is coming to an end, it's time to go home, red up. This speeds up the service process and makes it easier to purchase more beverages. "- says Elena Yanishevskaya, Development Director of The Hat Group.