Client: Benê Farmacêutica
Brand: Ben-u-ron
Media: TV
Category: Pharmaceutical
Agency: Fuel
Geo: Portugal
Ben-u-ron: Vows
Advertising Agency: Fuel, Lisbon, Portugal
Copywriter: Marcelo Lourenco
Art Director: Pedro Bexiga
Creative Directors: Marcelo Lourenco, Pedro Bexiga
Agency Producer: Pedro Silva
Production Company: Krypton
Director: Fred Oliveira
D.O.P.: Jaime Rebato
Make up: Marija
Wardrope: Isabel Quadros
Scene Art Director: Rui Pina
Sound: Pedro Camacho
Account: Rita Nazario, Joana Parreiro
"There's no greater commitment than motherhood". With this strong claim, Bene Farmaceutica introduces ben-u-ron "It’s Forever"campaign.ben-u-ron, a medical product indicated for pain and fever, is one of the most popular brands in the Portuguese market, well known by every family in the country, specially by mothers. "Vows", the film created by Fuel Lisboa and produced by Krypton, introduces the campaign just in time for Mother's Day.