Client: Berlei
Agency: The Monkeys
Production Company: Revolver/ Will O’Rourke & Somesuch UK
Director: Kim Gehrig
Editor – Elise Butt, Trim London
Post Production – Fin Design & Effects
Sound Design – Simon Kane, Song Zu
Published: September 2020
Synopsis:
Berlei Womankind, brand wanted women to know that they no longer needed to squeeze into a preconceived idea of boob beauty! Women can now choose ultimate comfort simply by embracing their natural shape.
Introducing the first bra that is truly kind to women; Womankind by Berlei
The integrated campaign is supported by a social movement #boobtruth which aims to highlight the the painful, awkward, uncomfortable and funny realities behind bras.