Category: Education
Media: Film
Brand: Berlitz
Agency: Rethink
Geo: Canada
Advertising Agency: Rethink, Montréal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Director: Jean-Marc Piché
Account Director: Alex Lefebvre
Published: December 2016
Description: 60% of native French-Canadians don't speak English. And since most of the films and series we consume are from the US most people watch everything with subtitles. Our campaign builds around the insight that focusing on subtitles can mean missing the action on the screen.