Media: Web Film
Category: Public interest
URL: http://www.bestforbritain.org/...
Client: Best for Britain
Agency: Mr. President
Production: UNIT9 Films
Country: United Kingdom
CCO: Laura Jordan Bambach
Executive Creative Director: jon gledstone
Creative: Stefan Dezou
Producer: Emily Brancher
Executive Producer: Adam Dolman
Account Director: Vicky Mockler
DoP: Kurt Riddell
Visual Effects: Freddie Littlewood
Sound Design: Guy Chase
Designer: David Clulow
Production Manager: Olly Rankin
Chief Strategy Officer: Nick Emmel
Projects Director: James Fricker
Head of Design: Dan Vivieros
Head of Connections Planning: Naomi Dunne
Connections Planner: Melia Malmquist
Production Manager: Olly Rankin
Focus Puller: Tristan Bejwan
Sound Recordist: Joe Harris
Synopsis:
What if the British public could have their say and just press STOP on Brexit? That’s the idea behind a new campaign for Best for Britain, the anti-Brexit organisation, created by London-based independent creative agency Mr. President.
The British public has been wavering under the ongoing Brexit negotiations with many feeling disengaged and disenchanted with the way the government is handling the situation. The team from Mr. President came up with the idea of a magical red button that could put a stop to Brexit. The campaign features a video of giant red “STOP” button that gets discovered in a field by the white cliffs of Dover. The button itself, although fictional, is used to spark conversation to get the public to realise that it's not too late to have the final say on Brexit.