Agency: Saatchi & Saatchi Wellness
Media: Web Film
Category: Public interest
Client: Best Friends Animal Society
Agency: Saatchi & Saatchi Wellness
Production: Duo Audio Group
Country: United States of America
Chief Creative Officer: Kathy Delaney
Creative Director: Carol Fiorino
Creative Director/ writer: sharon howard-butler
Associate CD / Art Director: Greg Simpson
Agency Producer: Chuck Kinsinger
Executive Producer: Ross Hopman
Composer: Jordan Lieb
Editor: John Maloney
Music: Jason Williams
Account Executive: Lori Levine, Key Account Executive, Getty Images
Published: September 2018
Synopsis:
Contrary to popular belief, cats do not have nine lives. In fact, for abandoned felines, defending their one life is a daily struggle—fighting off contagious diseases, parasite infestations, exposure, poisoning and attacks by predators. And of those lucky enough to end up in adoption shelters, nearly 1 million cats and kittens are euthanized each year in the United States. Far more than dogs. So how could we address this public health crisis within the animal kingdom? By creating the COLO Cat Rap, of course.