Category: Gambling
Media: Film
Brand: Betser
Agency: Jack Russel
Geo: Sweden
Advertising Agency: Jack Russel, Stockholm, Sweden
Art Director: Mattias Flyborg
Copywriter: Viktor Olsson
Production Company: Giants & Toys
Service Production: Emote
Director: Henrik Sundgren
DOP: Eric Broms
Producer: Carl Linder
Executive Producer: Christian Rehnfors
Grading: Chimney
Sound Composer: Jimmy Lagnefors
Sound Engineer and Sound Design: MediaMonks
Agency producer: Linus Leander / Twofatboys
Published: March 2017
Description: Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain.