Advertiser: BGH
Agency: DEL CAMPO SAATCHI & SAATCHI
Category: Best Video
Advertising campaign: THE BIG STEAL
Art Director: Gustavo Gitmanabitch (Del Campo Saatchi & Saatchi)
Creative Director: Ignacio Ferioli (Del Campo Saatchi & Saatchi)
Agency Producer: Camilo Rojas (Del Campo Saatchi & Saatchi)
Creative Director: Diego Medvedocky (Del Campo Saatchi & Saatchi)
Editor: Marcela Truglio
Executive Creative Director: Maxi Itzkoff (Del Campo Saatchi & Saatchi)
Director of Photography: Leandro Filloy
Agency Producer: Lucas Delenikas (Del Campo Saatchi & Saatchi)
Director: Luisa Kracht (Primo)
Executive Creative Director: Mariano Serkin (Del Campo Saatchi & Saatchi)
Copywriter: Sergio Río León (Del Campo Saatchi & Saatchi)
Agency Producer: Adrián Aspani (Del Campo Saatchi & Saatchi)
Producer: Germán Lentini (Primo)
Account Director: Jaime Vidal (Del Campo Saatchi & Saatchi)
Account Excecutive: Manuela Sorzana (Del Campo Saatchi & Saatchi)
Director: Nico Pérez Veiga (Primo)
Ezequiel Devoto/Fernando Macri/Viviana Insaurralde: Advertiser's Supervisors (BGH)
Executive Producer: Caro Cordini (Primo)
Brief Explanation
Using the concept, 'MEALS THAT NEED AN ALARM,' we created the very first remote-controlled Tupperware Alarm. So, you can protect those delicious meals you make in your BGH microwave. Especially at work, where delicious food always disappears from the fridge. The campaign was comprised of viral videos that presented the Tupperware Alarm as the solution to the food-stealing problem using fun and witty stories.