Brand: BIC
Media: Online
Category: Health & Beauty
Agency: McCann
Geo: Australia
BIC Australia: The Hipstervention
Title: Shave The Beard. Save The World.
Targeting 18- to 34-year-old men, the campaign asks them to hold a ‘Hipstervention’ for a friend they have lost to hipsterism. Two thousand free ‘Hipstervention’ kits are available from thehipstervention.com website, along with ways to identify the ‘Signs and Symptoms’ of ‘hipsterism’ as well as the ‘global effects’ ‘hipsterism’ has had.
Advertising Agency: McCann, Melbourne
, Australia
Executive Creative Director: Patrick Baron
Associate Creative Director: Ben Davis
Art Director: Ryan Clayton
Copywriter: Patrick Trethowan
Editor: Patrick Jennings
Managing Director: Adrian Mills
Business Director: Alec Hussain
Senior Account Manager: Alex Haigh
Digital Director: Tony Prysten
Associate Digital Producer: Allison Snow
Social Lead: Chris Baker
Digital Designer: Kenneth Sahoury
Head of Broadcast: Victoria Conners-Bell
TV Producer: Anne Comber
Director: Aaron Wilson / Airbag
Executive Producer: Robert Stock
Production Manager: Johanna Rayner
Animation: Cameron Gough / Dirty Puppet
Illustration: Maisen Hall