Whatâs the best way to tell some of the biggest sports fans across the U.S. that they can now bring their favorite Big Ten team obsession with them on the go anywhere? By creating Big Ten Mini-Mascots and putting them baby carriers.
Thatâs exactly what Red Tettemer OâConnell + Partners (RTO+P) did in their campaign for the Big Ten Networkâs BTN2Go, a multi-platform mobile extension that gives fans the ability to watch the network streamed live from wherever they are. Available on desktops, as well as smartphones and tablets, the app is free for any cable subscriber with BTN in their line-up. More than just a live simulcast of games, the app is customizable to set fanâs team preferences, highlights and stats. The app also allows fans to watch more than one game at a time, and includes all of BTNâs Extra Football Game Channels.
Campaign creative features Big Ten fans wearing mini versions of their school mascots in baby carriers while engrossed in BTN2Go content on phones and tablets while worn shopping, at a childâs princess party, on the golf course and at a wedding. And just like full-size mascots, the mini-mascots get excited when they see their rivals.
The campaign is airing on BTN and BTN.com. Digital and social components of the campaign are rolling out on Facebook and Twitter throughout Fall 2013. BTN2GO is available in app stores and online at BTN2Go.com.
Category: Other
URL: http://www.BTN2Go.com
Client: Big Ten Network
Agency: Red Tettemer + Partners / Philadelphia
Production: Phasmatrope Studios
Country: United States of America
Director: Joey Crawford
Chief Creative Officer: steve red
Executive Creative Director: Steve O'Connnell
Creative Director: Joey Crawford
Producer: Joe Mosca
Producer: Jeremy Koven
Production company: Phasmatrope Studios
Executive Producer: Jon Isen
Sound Design: Philly Post
Editing Company: Red Alert
Editor: Vic Carreno
Account team: Carla Mote
VP, Creative Director: Todd Taylor