This integrated visual effects driven campaign comprises 6 spots for TV, Cinema, and online channels with individual spots created specifically for the Youtube Masthead and Facebook. The campaign was conceived by agency creatives Tony Paull, Guy Hobbs & Todd Sheldrick with Agency Producer Pip Mackenzie and launches on June 18.
Close enough to smell!
Category: Retail services
Client: Big W
Agency: Saatchi & Saatchi Sydney
Production: Film Construction
Country: Australia
Director: Bruce Hurwit
Creatives: Tony Paull
Creatives: Guy Hobbs
Creatives: Todd Sheldrick
Executive Producer: Tim Pietranski
Visual Effects: Alex Catchpoole
DoP: Earle Dresner
Visual Effects: Jonathan Dearing
Group Account Director: Claudia Cullen
Agency Producer: Pip Mackenzie
Post production: Cutting Edge
Editor: Simon NJOO
Production Designer: Rob Robinson
Post Production Producer: Fiona Patterson
Music + Sound Production: Rafael May