Luscious Internationalâs director Sam Bryant has just completed a colourful and vibrant TVC for Big W.Launching this week, Sam worked together with IdeaWorks Sydney's Louise Mahoney, Sam explains "I wanted to capture the Big W message â LIVE BIG FOR LESS by creating a world that was visually big in spiritâ.
The background artwork was created by award winning Melbourne artist Merryn Trevethan. Bryant was inspired by Trevethanâs artworks which depict the real world in a colourful, stylised and playful way. Sam brought Merryn along as part of the team to help bring this Big W world to life.
This unique and distinctive looking Big W re-branding, will be played out across all media, catalogues and in store.
To see Samâs latest reel or meet the man himself please contact Luscious Marketing Director Teall Barnes on 02 9326 3400 or teall@luscious.com.au
Client: Big W
Agency: Ideaworks, Sydney
Production Company: Luscious International
Date Uploaded: 2010-11-09
Director(s): sam bryant
Creative Director: Louise Mahoney
Executive Producer: Andrew Morris
Producer: Tim Berriman
DoP: Frank Flick
Agency Producer: Norma Johns
Country: Australia