Media: TV
Category: Food
Agency: McCann Erickson
Brand: Bimbo Bakeries
Geo: Americas, Mexico
Americans went crazy when the twinkies was discontinued. So since, Bimbo Bakeries Mexico bought the brand to sell them in Mexico, we couldn't sit idly and watch our neighbors suffer their loss. We created a fake non-governmental organization to actually donate twinkies to Americans...
Advertising Agency: McCann, Mexico City, Mexico
Creative Directors: Javi Carro, Breno Cotta
Art Directors: Ricardo Montes de Oca, Alejandro Lopez
Copywriters: Breno Cotta, Eduardo Espinoza, Charlie Cortes, Natalia Nadal, Jacobo Hernandez
Photographer: Jose Casillas
Production Company: The Maestros
Director: Gonzalo Olivero
Executive Producers: Enrique Nava, Kevin Gonzalez
Published: March 2013