Advertiser: BIOGEN IDEC
Agency: RTC
Category: Long Format Internet Film
Music: Adam Taylor
Copywriter: Alex Verdaguer
Director: Eliot Rausch
Editor: Eliot Rausch
Executive Creative Director: John Reid
Art Director: Jeff Abelson
Copywriter: Jenni Walsh
Editor: Nathaniel Calnin
Producer: Preston Lee
Editor: Chris Calnin
Director Of Photography: Ed Davis
Editing Company: Calnin Media
Agency Producer: Karen Fazekas
Music: MSinspirations
Producer: Steve Wi
Creative Director: Trevor Sloan
Brief Explanation
Our client has developed an extremely effective treatment for a crippling disease — Multiple Sclerosis. But the medication itself can be deadly. So the people who take this medication share a remarkable mindset. Each of them has something worth living for. And they have the unbelievable courage to wake up each day fighting to keep it, regardless of the risks. In short, they’re too busy living to be afraid of dying. We created these films not to tout the efficacy claims of a pharmaceutical product, but to inspire people with MS to fight the disease any way they can.