Advertiser: Biotherm
Chief Executive Officer: David Fridlevski
Marketing Director: Priscilla Foucault
Agency: Publicis 133
Creative Director: Pascale Cervoni
Artistic Director: Adrien Cussoneau
Copy Writer: Grégory Athéa
Director Council: Cécile Chapellier
Director: Anthony Mandler
DOP: Max Goldman
Photographer: Craig McDean
Published: May 2018
Synopsis:
Publicis 133 has launched the latest Biotherm Aquapower campaign, filmed in Wales with David Beckham, the face of the brand since 2016.
The iconic moisturizing brand affirms the repositioning of its healing power of a dark nature. A spectacular, mysterious and powerful nature, with regenerating virtues, suited for the lifestyle of urban men. The campaign shows David Beckham outdoors showing his escapism from an oppressive city to powerful nature, to rejuvenate himself, to revitalize himself and to recover all the energy and power he possesses and needs in order to face urban life.
David Beckham was 100% involved in this production by Anthony Mandler (Stink Films) and performed the motorcycle scenes himself.