Brand: Birds Eye
Agency: J. Walter Thompson Melbourne
Executive Creative Director: Kieran Antill
Creative Director: Jess Lilley
Senior Creative: Katie Moore
Senior Creative: Nicholas Sellars
Senior Designer: Jess Van De Vlierd
Senior Planner: Brigitte Bayard
Group Account Director: Jessica Johnson
Account Manager: Emma Rutherford-Ward
Producer: Sandi Gracin
Production Company: The Pool Collective
Director: Simon Harsent
Executive Producer: Cameron Gray
Producer: Ian Ford
Director of Photography: Simon Ozolins
Music: Declan Harsent
Art Director: Jamie Morris
Wardrobe: Janai Anselmi
Post Production: Dave Whittaker, The Editors
Client: Birds Eye
Brand Manager: Laine Birnbaum
Marketing Communications Manager: Evonne Williams
Marketing Communications and Branding Manager: Justin Taylor
General Manager, Marketing: Suzanne Harman
Synopsis:
The delicate, step by step craft of transforming the humble potato to a Birds Eye Deli chip is explored through six different worlds, in a new campaign going live this week developed by J. Walter Thompson Melbourne.
The ‘We prep. You cook' campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key steps of making the product through a series of unusual characters.
From potato beautifiers and a Topiarist, to an eccentric chip cutter and a mountaineer reminiscent of Edmund Hilary in the Arctic, each were chosen for their unique skillset, and pictured in an equally unique environment.