Category: Confectionery, Snacks
Media: Experiential
Brand: Biscoitos Zezé
Agency: Mark+
Geo: Brazil
Advertising Agency: Mark+, Pelotas, Brazil
Creatives: Ramon Ballverdú, Thomaz Ballverdú, Fernanda Terra, Cassia Benemann, Renata Benites, Dona Vilma
Production: Carma Social Interventions
Published: April 2018
Synopsis:
On the eve of Easter, the weight in the bags increases. All by looking for sweet memories for the family.
But even in the flow of shopping, helping others is an attitude that must be practiced and recognized.
Those who helped our grandmother (Dona Vilma) had a much sweeter Sunday, with bags full of Biscoitos Zeze honey bread given away for helping.