| Golden Hammer 2008 | ||
|---|---|---|
| Best Use of Media | - | Diploma |
Agency: OMD Latvia/Fuse
Country: Latvia
Entry title: BiFriday
Product/Service: Pre-paid mobile communications card
Brand name: BiFri
Advertiser: BITE Latvija
Account director: Renate Vitola
Media Planner: Kaspars Ozolins
Creative director: Gatis Murnieks
Art Director: Gatis Murnieks
Copywriter: Gatis Murnieks
Photographer: Ieva Knake
Illustrator: Juris Circenis
Production company: FUSE
Creative idea: BiFri with its slogan "be who you want be" and Friday as the favourite party day of the week were combined to form a new community "BiFriday". A special website bifriday.lv was created to inform of all the activities on Fridays and 4 contests were introduced for BiFri users to apply for a one night job as a bartender, a magazine writer, a DJ and a VJ for famous brands such as MTV, FHM, Club ESSENTIAL and MadHouse.